In recent developments, Alaska Airlines is making significant strides with its expansion at major airports and an overhaul of its Mileage Plan, which promises more benefits and rewards for loyal customers. These changes, announced in April 2025, are expected to enhance the travel experience for passengers and boost the airlines competitive edge in the highly contested U.S. aviation market.
Alaska Airlines and Hawaiian Airlines Move to JFK Terminal 8
One of the most notable changes is Alaska Airlines decision to join Hawaiian Airlines in relocating its operations to Terminal 8 at New Yorks John F. Kennedy International Airport JFK. This move, which will be completed by October 2025, is part of a broader strategy to streamline connections between American Airlines and its partners, particularly those in the oneworld alliance.
Terminal 8 at JFK will soon serve as a hub for 10 oneworld carriers, with Alaska Airlines joining American and Hawaiian Airlines. This upgraded terminal will offer better amenities and smoother connections for passengers flying to and from Alaska and Hawaii, two key markets for the airline. Alaskas new location will also bring exclusive benefits for premium travelers, including access to American Airlines Admirals Club lounges and a revamped dining and shopping experience, all part of a 125 million redevelopment project.
A Strategic Step for Alaska Airlines
This move underscores Alaska Airlines commitment to enhancing passenger experiences and improving operational efficiency. The airlines new lease at Terminal 8 marks a longterm investment in its JFK operations. Shane Jones, Senior Vice President of Fleet, Revenue Products, and Real Estate at Alaska Airlines, stated that the transition will not only improve the customer experience but also create better economic outcomes for their JFK operations. Alaskas strategic proximity to American Airlines will enable smoother connections for customers traveling to various global destinations.
Mileage Plan Gets a Boost: More Ways to Earn and Redeem Rewards
Alaska Airlines is also rolling out significant enhancements to its Mileage Plan in 2025, aiming to offer greater rewards and more flexible options for travelers. Starting this year, members will find new ways to earn elite qualifying miles EQMs and access exclusive perks. For the first time, award travel will contribute to earning EQMs, allowing travelers to rack up elite status even when booking with miles.
In addition to traditional air travel, Alaska Airlines is expanding its partnerships with everyday travel services, such as Lyft, to earn EQMs for nonflight activities. This move is designed to make achieving elite status easier and faster. Members who reach key milestones in the program will be eligible for a range of rewards, from bonus miles to lounge access, and even complimentary upgrades. For the first time, members can also roll over unused EQMs to the following year, providing a head start on maintaining their status.
The revamped Mileage Plan is structured around a milestonebased rewards system. Each milestone, starting at 10,000 EQMs, unlocks new benefits, which include access to exclusive events and experiences. With new earning potential, such as additional EQMs for premium cabin travel, the program ensures that frequent flyers are consistently rewarded for their loyalty.
Environmental and Technological Initiatives
In addition to expanding customer services, Alaska Airlines is also making strides in environmental sustainability. The airline has been actively testing reusable cups on select flights to reduce waste, particularly on hightraffic routes like Seattle to Minneapolis. This pilot project, launched in early 2025, reflects Alaskas ongoing commitment to sustainability and its goal to reduce its environmental footprint.
Further, Alaska Airlines is continuing its investment in nextgeneration aircraft. The airline recently announced its backing of JetZero, a nextgeneration aircraft manufacturer, which is eyeing North Carolina for a major manufacturing facility. This move is expected to bring thousands of jobs to the region and strengthen Alaskas involvement in the development of sustainable aviation technologies.
Looking Ahead
As Alaska Airlines continues to expand its footprint and refine its services, passengers can expect an even more seamless travel experience with enhanced loyalty programs, new terminal expansions, and a commitment to sustainability. The airlines investments in both infrastructure and technology reflect its ongoing drive to maintain its position as a leading carrier in the U.S. and beyond. With more announcements expected later in 2025, its clear that Alaska Airlines is positioning itself for continued growth and success in an everevolving industry.
These initiatives, combined with the airlines strong customer service focus, promise to deliver more value for its customers while also bolstering its competitive edge in the global aviation market.