In April 2025, Jack in the Box and its subsidiary Del Taco are making significant strides in the fastfood industry through menu innovation, digital transformation, and strategic expansion.
Spicing Up the Menu
Jack in the Box has unveiled five new menu items, featuring two spicy entréesNashville Hot Popcorn Chicken and Nashville Hot Mozzarella Sticksand three tropicalinspired beverages, including the Pink Pineapple Express Shake. These offerings are part of a limitedtime promotion running from April 3 to June 2, 2025, with exclusive deals available for Jack Pack app members. citeturn0news12
Digital Transformation with Qu
To enhance customer experience and operational efficiency, Jack in the Box and Del Taco have partnered with Qu to implement a cloudbased unified commerce platform. This system supports multibrand operations, omnichannel ordering, and provides realtime analytics through Qus Notify app, aiming to increase digital sales to 20 by 2026. citeturn0search1
Leadership and Expansion
Tom Rose has been appointed as the new Del Taco Brand President, bringing over 30 years of experience in the restaurant industry. Under his leadership, Del Taco is expanding its footprint, including the opening of a new location in Orlando, Florida, featuring the modern Fresh Flex design with dual drivethru lanes and order pickup lockers. citeturn0search2turn0search7
Strategic Acquisition and Growth
Jack in the Box completed its acquisition of Del Taco for approximately 585 million in March 2022. This merger has positioned the combined entity as a stronger player in the quickservice restaurant sector, leveraging shared strengths to drive unit growth and operational excellence. citeturn0search0
As Jack in the Box and Del Taco continue to innovate and expand, they are set to redefine the fastfood landscape through strategic initiatives and customerfocused enhancements.