As the 2025 Stanley Cup Playoffs heat up, Chipotle is once again hitting the ice with a special promotion that fans wont want to miss. For one day only, on April 21, Chipotle is offering a Buy One, Get One Free BOGO entrée deal for anyone who walks into a participating restaurant wearing a hockey jersey. This popular promotion is part of Chipotles ongoing partnership with the NHL and NHLPA and has become a staple of the annual playoff festivities.
How to Score a Free Entree
The deal is simple: show up at a Chipotle location wearing a hockey jersey on April 21 after 3 p.m. local time, and youll get a free entrée with the purchase of another of equal or greater value. Fans can redeem up to five free entrées per transaction, making it a great option for groups of hockey fans looking to fuel up before heading to the rinkor just watching from home.
The promotion is available in both the U.S. and Canada at participating locations, but its important to note that this deal is valid instore only. Online and delivery orders do not qualify for the offer. The free entrées can be anything on Chipotles menu, including burritos, bowls, tacos, or salads. The only caveat is that supplies are limited, so be sure to get there early before the deal runs out.
A Tradition of Celebrating Hockey Fans
This year marks the fifth consecutive year of Chipotles Wear Your Hockey Jersey promotion. It has become a beloved tradition for hockey fans, offering a tasty way to celebrate the excitement of the Stanley Cup Playoffs. According to Chipotles Chief Brand Officer, Chris Brandt, the promotion is designed to connect with hockey fans who are some of the most passionate sports supporters in the world. We want to celebrate their passion with fresh, delicious food and a fun, interactive experience, Brandt said in a statement.
This years event comes at a time when the Stanley Cup Playoffs are drawing significant attention, with high stakes and intense matchups captivating audiences in both the U.S. and Canada. The BOGO deal is timed perfectly to coincide with the playoff buzz, and its already generating excitement on social media, as hockey fans eagerly post their plans to snag a free burrito or bowl while supporting their teams.
Expanding Partnerships with NHL and NHLPA
The 2025 BOGO deal is not just a oneday event but part of Chipotles larger strategy to expand its presence in the sports world. Since becoming the official Mexicanthemed restaurant of the NHL in 2021, Chipotle has built a strong partnership with the league and its players. This year, the brand has extended its relationship to include the NHL Players Association NHLPA, which gives Chipotle more opportunities for marketing collaborations, player endorsements, and branded content.
This partnership reflects Chipotles commitment to hockey culture and its desire to tap into the sports community, where fans and players alike have become loyal customers. Chipotle has even sponsored youth hockey programs, further solidifying its image as a champion of grassroots sports development.
More Than Just a Free Meal
While the free food is certainly a draw, Chipotles BOGO deal serves a bigger purpose: it keeps the brand top of mind for sports fans. According to internal data, promotions like the hockey jersey BOGO deal help increase foot traffic to Chipotle locations during the playoff season, boosting samestore sales. In 2024, for example, Chipotles sportsthemed promotions contributed to a 7 increase in sales during the Stanley Cup Playoffs.
This year, fans have already been searching for keywords like Chipotle hockey jersey deal 2025 and Stanley Cup Playoffs free food, showing just how much this promotion resonates with people looking to combine their love of hockey with their cravings for a quick, tasty meal.
The Bigger Picture
Chipotles strategic use of sports marketing goes beyond just offering dealsits about creating a cultural connection with fans. The BOGO deal is an extension of the companys broader efforts to tie its brand to the excitement and energy of live sports. Whether through special promotions, celebrity athlete collaborations, or branded events, Chipotle is constantly looking for ways to engage its audience in meaningful and fun ways.
For fans who are fortunate enough to snag a free entrée on April 21, the BOGO deal is the perfect excuse to grab a meal with friends while showing off their hockey pride. Whether youre cheering on your favorite team or just enjoying the camaraderie of hockey season, Chipotles latest promotion offers a delicious way to join in on the playoff fun.
So, grab your jersey, head to a participating Chipotle, and enjoy a free entrée as you watch the Stanley Cup Playoffs unfold!
This years promotion continues Chipotles push into sports culture, offering an opportunity for fans to feel even more connected to the action. Its clear that Chipotle sees the potential of sports marketing as a way to expand its reach and deepen its connection with a passionate and engaged audience. Whether youre a diehard hockey fan or just in it for the free food, this BOGO deal is a touchdown or should we say goal? for Chipotle and its customers alike.